Are there accounts you love on Instagram for this exact reason? Users of the visual-first social media are attracted to profiles that can create a unique and consistent look with a curated grid. We aim to provide our audience with valuable content in every single post and “row” while achieving a cohesive brand image for our profile as a whole. That’s exactly what we’re doing here at Parkway. Instagram users have started to manipulate their profiles (or “grid”), no longer just focusing on their individual posts. Keeping a captive audience is essential while showcasing your business’ unique facets and services. Using the platform to advertise your business or services is a totally different undertaking. Combine the photo-intensive social media platform with today’s ever-evolving smartphone cameras, and it’s a match made in heaven. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages. It’s no secret that our favorite social media platform at Parkway is Instagram.
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